Displayed below are the rates for Classified, Picture Classified and Display ads. If you have any questions, please do not hesitate to contact the office. We're here to help!
Display: 208-667-2408, Email: display@nickelsworth.com
Classifieds: 208-667-0651, Email: ads@nickelsworth.com
You have the option to select up to 2 additional papers for additional coverage areas
*PICTURE CLASSIFIEDS DO NOT QUALIFY FOR THIS OPTION
Select 2 papers: $19 (10 cents per word after the first 15 words) per week
Select 3 papers: $26.65 (10 cents per word after the first 15 words) per week
Highlight: your Classified Ad in green when it posts online for an additional $5
Online-Only Photos: Up to 5 for flat $5; 2 or less for $2 each
Online-Only Photos may be added to all Classified Ad Orders: Up to 5 for flat $5; 2 or less for $2 each
Open rate is $16.30 per column inch.
Display customers are offered discounts that are not offered with our other ad types: The longer your ad runs, the bigger the discount!
Discount contingent on timely payment or prepay. Double-sized ad cannot be on the front page Full color is included in all display rates. We do not require contracts. Ad size may change weekly
Success! Your submission will be scheduled for the next printed Edition unless requested otherwise. Invoices are mailed at the end of each month, or we will call you for prepayment or questions. Good luck!
Your ad is missing some required information. Please complete the following and re-submit.
You can click on "Place An Ad" to view all the current advertising rates and discounts.
You have the option to prepay for your ad using a credit or debit card over the phone, or we would be glad to set up a monthly billing account for you. Even if you've requested to be billed, you can pay over the phone anytime by calling our office at 208-667-0651
Classified ads
Nickel's Worth: 3pm Wednesday
Giant Nickel: 4pm Tuesday
Picture Classifieds and Display ads:
Nickel's Worth: 3pm Wednesday
Giant Nickel: Noon Tuesday
For any ad(s) scheduled to run in the Nickel's Worth, changes and cancellations must be made no later than Tuesday at 5pm. For ads scheduled in the Giant Nickel, changes and cancellations no later than Tuesday at 4pm.
Once an email address is registered to an account it cannot be changed. You must create a new account under the email address you wish to use.
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Brief History of Nickel's Worth
Richard Haakenson launched Nickel's Worth in February of 1972 as a four-page want ad weekly covering the five counties of North Idaho. Want ads to cost $1 and circulation was about 12,000. With the hope of providing North Idaho with an alternative newspaper, Martin and Carol Stacey bought the Nickel's Worth in November of the same year and supplemented the advertising with editorials, reviews, cartoons, and local news items.
Originally the paper's office was tucked away behind the Jiffy Mart on Lincoln Way. During the summer of 1973, a new space was found in downtown Coeur d'Alene in the building at 5th Street and Sherman Avenue, where Nickel's Worth remains today.
As the demand for want ads grew, so did Nickel's Worth's circulation, tripling by 1985, the year the paper was acquired by Cowles Publishing Company. In the mid-1980s, the area serviced by the paper was enlarged to include the western counties of Montana.
Martin and Carol retired in 2010 and Tim Rostkoski was named publisher. Tim retired in January 2021 and Heather Eller is now the current publisher.
Heather Eller - Publisher
(208) 667-2408
heather@nickelsworth.com
