Displayed below are the rates for classified, picture classified and display ads. If you have any questions, please do not hesitate to contact the office. We're here to help! Go to our contact page for contact options and remember, we don't mind phone calls.
You have the option to select any combination of 5 additional papers as well. Two papers or more are 15 cents per word after the first 15 words
Nickel's Worth, northern Idaho and western Montana (Wednesday by 3pm)
The Exchange, eastern Washington (Wednesday by 11am)
The Lewiston Tribune, Lewiston/ Moscow area (Tuesday by 2pm)
The Giant Nickel, Tri-Cities, Washington (Tuesday by 4pm)
The Pennywise, Trail, BC, Canada (Tuesday by 4pm)
The Exchange Wenatchee Edition, Wenatchee/Moses Lake (Tuesday by 10am)
Select 2 papers: $17.50
Select 3 papers: $25.15
Select 4 papers: $31.90
Select 5 papers: $35.00
Select 6 papers: $32.00*
*Please note that due to differences in US and Canadian law, pet and gun ads cannot run in the Pennywise and are not eligible for the 6 papers for $32 pricing.
You have the option to highlight your classified in green online for an additional $5. You have the option to add up to 5 photos with your classified online for an additional $2 per picture.
Add full color for an additional $5. You may add up to 4 additional photos on Nickel's Worth website for a flat $5.
Picture classified prices for other papers (minimum charge): All 10 cents per word after 30 words
Nickel's Worth, northern Idaho and western Montana (Wednesday by 3pm)
Giant Nickel: $10 (Tuesday by 12pm)
Exchange, all editions: $14 (Tuesday by 4pm)
Pennywise: $25 (Tuesday by 4pm)
Open rate is $14.75 per column inch. Advertise a display every week and get a monthly 10% discount. Color ranges from $15-$80 weekly depending on the ad size. We do not require contracts. Ad size may change weekly.
Your ad has been successfully submitted and will appear in the next issue! If further steps are required, you will be contacted promptly. Have a good day!
Your ad is missing some required information. Please complete the following and re-submit.
You can click on "Place An Ad" to view all the current advertising rates and discounts.
You have the option to prepay for your ad using a credit or debit card over the phone, or we would be glad to set up a monthly billing account for you. Even if you've requested to be billed, you can pay over the phone anytime by calling our office at 208-667-0651
Classified ads
Nickel's Worth: 3pm Wednesday
Exchange: 11am Wednesday
Giant Nickel: 4pm Tuesday
Lewiston Tribune: 2pm Tuesday
Picture Classifieds and Display ads:
Nickel's Worth: 3pm Wednesday
Exchange: 5pm Tuesday
Giant Nickel: Noon Tuesday
Lewiston Tribune: N/A
For any ad(s) scheduled to run in the Nickel's Worth and/or Exchange, changes and cancellations must be made no later than Tuesday at 5pm. For ads scheduled in the Lewiston Tribune, changes and cancellations no later than Tuesday at 2pm. For ads scheduled in the Giant Nickel, changes and cancellations no later than Tuesday at 4pm.
Once an email address is registered to an account it cannot be changed. You must create a new account under the email address you wish to use.
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Brief History of Nickel's Worth
Richard Haakenson launched Nickel's Worth in February of 1972 as a four-page want ad weekly covering the five counties of North Idaho. Want ads to cost $1 and circulation was about 12,000. With the hope of providing North Idaho with an alternative newspaper, Martin and Carol Stacey bought the Nickel's Worth in November of the same year and supplemented the advertising with editorials, reviews, cartoons, and local news items.
Originally the paper's office was tucked away behind the Jiffy Mart on Lincoln Way. During the summer of 1973, a new space was found in downtown Coeur d'Alene in the building at 5th Street and Sherman Avenue, where Nickel's Worth remains today.
As the demand for want ads grew, so did Nickel's Worth's circulation, tripling by 1985, the year the paper was acquired by Cowles Publishing Company. In the mid-1980s, the area serviced by the paper was enlarged to include the western counties of Montana.
Martin and Carol retired in 2010 and Tim Rostkoski was named publisher. Tim retired in January 2021 and Heather Eller is now the current publisher.
Heather Eller - Publisher
(208) 667-2408
heather@nickelsworth.com
